The Collaborations Agency was the first Irish talent representation agency to join the dots between brands and content creators.

We predict digital trends before they go mainstream and stay ahead of the curve in order to create strategic, successful alignments with talent and brands. We represent a diverse selection of leading content creators across comedy, fashion, music, beauty, sport, entertainment and cooking and strategically matchmake them with brands. We work across digital, live events, books, podcasts, print media and television.

We recognise that each collaboration is unique and so we create bespoke packages to suit all needs and budgets. The Collaborations Agency project manages branded campaigns, run events and live shows and nurture the careers of highly established and up-and-coming talent in Ireland, UK and further afield.

HMG Founder

Lynn Hunter is the Head of Hunter Media Group and a highly respected figure in the media and entertainment industry, bringing over 20 years of experience in public relations, talent management, and event strategy.

Beginning her career in PR, Lynn earned a reputation for crafting powerful brand narratives and securing top-tier media coverage for clients ranging from emerging talent to global brands. Her transition into talent management marked the start of a successful journey representing creatives across entertainment, lifestyle, and media—securing standout opportunities and guiding long-term career growth.

At the helm of Hunter Media Group, she continues to empower clients through industry insight, collaborative leadership, and an unwavering commitment to excellence.

HMG Group Director

Sarah is Group Director at Hunter Media Group, where she brings over a decade of expertise in PR, events, and talent strategy to her leadership across Hunter Media Group, The Collaborations Agency, and Social Content HQ.

With more than 10 years at Hunter, Sarah plays a pivotal role in shaping the group's integrated approach to media, content, and talent. Her deep-rooted experience in public relations and live event execution underpins her ability to build meaningful brand connections, develop standout campaigns, and lead high-performing teams across multiple creative disciplines.

Sarah’s leadership is defined by collaboration, innovation, and a sharp eye for opportunity-driving forward the success of creators, brands, and platforms under the Hunter umbrella.

Director

Email: aoifa@collabagency.com

Aoifa is a seasoned Talent Agent with over a decade of experience spanning talent management, influencer strategy, and live event production. Currently directing The Collaborations Agency, she oversees the careers of creators, driving their growth through strategic partnerships, live tours, and brand collaborations. Her background in editorial and social media fuels a unique, audience-first approach to talent development, blending creativity with commercial savvy.

Aoifa’s career began in influencer and community management in London, where she led digital campaigns and talent relations both in-house and agency side.

Aoifa primarily looks after our comedy, podcasting and presenting roster.

Campaign & Talent Manager

Email: sarah.mcaleer@huntermediagroup.ie

Sarah is a Campaign & Talent Manager, where she merges her experience in influencer marketing with a strategic focus on talent and brand partnerships. With a background spanning campaign management, client services, and creator relations, Sarah plays a key role in connecting brands with audiences in meaningful and results-driven ways.

A graduate of Trinity College Dublin with a degree in Global Business, Sarah brings a commercial mindset, sharp negotiation skills, and a passion for creator-led storytelling to every project she takes on.

Sarah primarily looks after our foodie, lifestyle and Gen-Z roster.

Campaign & Talent Manager

Email: natalie@huntermediagroup.ie

Natalie is a Campaign and Talent Manager with over a decade of experience in global fashion PR, now applying her industry insight to spearhead our fashion and beauty offering.

With a strong background working for a major international brand, Natalie brings a deep understanding of trend-driven communications, brand positioning, and audience engagement. Her expertise spans not only the fashion sector, but also event management and strategic brand collaborations, making her a valuable connector between talent and opportunity.

Natalie primarily looks after our fashion, beauty & lifestyle roster.

  Campaign & Social Manager

Email: Sarahjane@huntermediagroup.com

SJ is Campaign & Social Media Manager at The Collaborations Agency. She brings a dynamic blend of media understanding, storytelling, and digital execution to talent-led campaigns.

With a background in client servicing, SJ has worked across major brands developing full-funnel marketing strategies and integrated campaigns across multiple sectors.

Now focused on creator marketing, SJ works on talent campaign implementation and keeps our social channels hopping.